HIMALAYA
Retention and growth initiatives for the overseas arm of China’s largest audio platform – Ximalaya FM – with nearly 2 million users
-
Client
Himalaya
-
Marketing Channels Touched
Lifecycle Marketing, Co-Promotional Partnerships, Social Operations, Interactive Engagement Campaigns
We worked together with Himalaya's internal marketing teams to grow the platform at large, with an eye towards strengthening relationship with listener fans through lifecycle communications and owned campaigns.
Impact Highlights:
-
Content-curated and automation-driven lifecycle campaigns developed for Himalaya led to more loyal subscribers: paid subscriber retention rates increased by 56.5%
-
Activated on-platform and off-platform co-promotional marketing campaigns with content partners including Big Think, Guinness World Records and The Financial Diet
-
Created owned channel marketing initiatives to lift user consumption in specific content categories, increasing conversion to paid rate from listenership by 41.6%
More information available upon request.
