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Retention and growth initiatives for the overseas arm of China’s largest audio platform – Ximalaya FM – with nearly 2 million users Client Himalaya Marketing Channels Touched Lifecycle Marketing, Co-Promotional Partnerships, Social Operations, Interactive Engagement Campaigns We worked together with Himalaya’s internal marketing teams to grow the platform at large, with an eye towards strengthening […]
Helped launch the breakout solo comeback for WOOSUNG, as well as re-initiate the long-awaited comeback of Billboard-charting band The Rose. CLIENT Transparent Arts Marketing Channels Touched Social Operations, Lifecycle Marketing, Website, Performance Advertising, Interactive Engagement Campaigns SELECTED CASE STUDY GARDEN OF MEMORIES An interactive scavenger hunt – the first of its kind – that sent […]
Marketing and global promotions from 0 to 1 for pop queen AleXa, driving total listens to over 100 million and fan following to over 2 million. Propelled AleXa to #7 on the Billboard’s World Digital Song Sales Chart, and top 50 on the Pop Airplay Chart. Client ZB LABEL MARKETING CHANNELS TOUCHED Influencer Marketing, Co-Promotional […]
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